202

202 is a long-established Iranian processed-meat and convenience-food brand whose commercial activities date to 1979. The brand was founded by Abdolrazagh Alimardani and initially focused on meat products. The current legal operating company, Pak Taliseh Food Industries, was incorporated in 2001 and today manufactures the 202 portfolio.

The 202 portfolio has expanded from burgers and kebab products into sausages and hot dogs, cold cuts and ham, bacon and steak products, breaded items, frozen ready meals, prepared pizzas and mozzarella pizza cheese. These categories now form the core structure of the brand's official product portfolio.

A major stage in the company's industrial development was the establishment of a newer production facility in the Chaharbagh area of Alborz Province. The site expanded 202's manufacturing capabilities across processed meats, breaded products, ready meals and other convenience-oriented foods, supported by a dedicated distribution system designed to maintain the cold chain.

202 has also served institutional customers alongside conventional retail, including transportation operators, universities and chain stores. This gives the brand a position across both household consumption and institutional foodservice channels.

From Foodex Iran's perspective, 202's long-term opportunity lies in evolving from a traditional processed-meat brand into a broader convenience-food platform. Its experience across burgers, prepared meats, frozen meals and pizzas provides a natural base for this transition, provided the portfolio remains clearly structured around convenient protein and meal solutions rather than simply expanding through unrelated SKUs.