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Foodex Iran reports and analysis

Evidence-led reports for understanding Iran’s food and agriculture market

From original Foodex Iran research to selected international sources, explore market trends, consumer behaviour, competitive dynamics and emerging opportunities.

Latest reports

Report cover Green Marketing for Food and Beverage Products: A Look at the Iranian Market
Industry reportDetails required

Green Marketing for Food and Beverage Products: A Look at the Iranian Market

This Foodex Iran study explores Iranian consumers’ attitudes toward environmental issues, green food and beverage products, and green marketing. Based on approximately 1,200 participants, the research reveals strong environmental concern and considerable interest in green products, while also identifying important gaps in consumer awareness, product availability, affordability, and trust in green claims.

Sep 15, 202648 pages
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Report cover Online Grocery Shopping: A Glimpse into the Iranian Market
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Online Grocery Shopping: A Glimpse into the Iranian Market

This Foodex Iran study examines how Iranian consumers purchase groceries, why in-store shopping remains dominant, and what drives or prevents the adoption of online grocery shopping. Based on approximately 2,000 participants, the report explores shopping preferences, perceived barriers, user experience, product categories, and the key factors that could accelerate the growth of online grocery retail in Iran.

Sep 15, 202646 pages
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Report cover A Brief Overview of the Confectionery and Chocolate Industry Worldwide
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A Brief Overview of the Confectionery and Chocolate Industry Worldwide

This Foodex Iran industry report provides a concise overview of the global confectionery and chocolate market, covering its history, cultural role, product categories, market structure, leading companies, geographic markets, and outlook through 2027. It also explores major trends reshaping the industry, including healthier indulgence, sugar-free and organic products, plant-based offerings, innovative packaging, and changing consumer preferences.

Sep 15, 202629 pages
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Report cover Iranians’ Perception of Nutritional Health
Industry reportDetails required

Iranians’ Perception of Nutritional Health

This Foodex Iran study explores how Iranians perceive healthy nutrition, how much they know about recommended food consumption, which sources shape their nutritional knowledge, and how this information influences purchasing behavior. Based on approximately 4,800 participants, the findings reveal gaps between nutritional awareness, knowledge, and actual consumer behavior, while highlighting the growing influence of digital channels on health-related information.

Sep 15, 202650 pages
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Report cover The Iranian Healthy Plate: A Look at Iranians’ Nutrition
Industry reportDetails required

The Iranian Healthy Plate: A Look at Iranians’ Nutrition

This Foodex Iran study examines the consumption patterns of major food groups among nearly 5,000 participants in Iran and compares the results with MyPlate guidelines, national recommendations, and global averages. The findings reveal a measurable gap between the composition of the Iranian food plate and recommended dietary patterns, highlighting opportunities to improve food diversity and consumption habits.

Sep 15, 2026101 pages
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