Foodex analysis, practical guides and specialist conversations

The food value chain is one of the most complex economic networks. Various players, from farmers to distributors and retailers, collaborate to meet consumer needs. Coordination among these players is crucial, as a lack of alignment can lead to resource waste, reduced product quality, and dissatisfied customers. Coordination in the value chain goes beyond merely […]

The food and beverage industry continuously throws new products into the market to position itself and attract new consumers. But have you ever thought that these new products may be eating away at the sales of your other existing products instead of increasing your share in the market? Such a phenomenon, called cannibalization, is a […]

Over the years, increasing environmental awareness has dramatically changed how companies market their products. Organizations, especially in the food industry, are quickly finding ways to produce their items in a more sustainable and responsible method of production for their consumers. Green marketing has become one of the latest methods to attract consumers with more environmentally […]

Digital marketing has become a cornerstone of the food and beverage industry in recent years. Major food brands are increasingly investing in digital marketing, driven by shifting consumer behaviors, advancing technologies, and the growing trend of online shopping via social media platforms. In the digital realm, companies such as McDonald’s or Coca-Cola/Pepsi have managed to […]