Pounel

Pounel is an Iranian packaged food brand established in 1997, initially building its presence around canned tuna. Its long-standing focus on the category has made canned seafood a central part of the brand's identity, while the portfolio has gradually expanded into additional protein and packaged food formats.

Pounel's current range includes tuna in vegetable oil, olive oil and brine, flavoured tuna varieties, transparent-lid formats, canned chicken and turkey, as well as selected date products. This development has broadened the brand's presence while keeping canned tuna at the core of its portfolio.

Today, Pounel is presented within the commercial portfolio of Nili Sanat Kerman Manufacturing Complex, alongside other food brands focused on processed agricultural products. This structure connects Pounel's consumer-facing portfolio with a wider food-processing and market-development platform.

Pounel's combination of category experience and gradual portfolio development gives the brand a clear identity in Iran's packaged food market. Within Foodex Iran, this continuity between long-term specialization and newer product formats represents a notable part of the brand's development.