Choco Pars

CHOCOPARS is a long-established Iranian confectionery and food brand whose industrial roots date back to 1962. The business was originally established under the name Shokomars and became part of Iran's early industrial chocolate-manufacturing landscape. Following subsequent changes in ownership and corporate structure, the company operated as Chocolate Pars before adopting the current Shoko Pars name in 1994. The earliest currently verified SHOKO PARS trademark registration dates to 2002.

The company's early development is associated with Iranian entrepreneur Hossein Aalizad, who is identified in the company's historical account as the founder behind the business established in 1962. Over the following decades, the operation became part of the development of industrial chocolate and confectionery manufacturing in Iran, with several of its products establishing long-standing consumer recognition.

Shoko Pars has undergone several major ownership and operational changes throughout its history. Following a period under state ownership and later privatization, the business experienced operational difficulties before Pars Minoo Industrial Co. acquired its shares in 2001. Ownership was subsequently transferred within the Minoo Group, and beginning in 2009 the company's manufacturing operations were relocated from Tehran to the Industrial Minoo complex in Khorramdarreh, Zanjan Province.

Today, Shoko Pars Co.'s manufacturing scope extends beyond conventional chocolate products. Its broader operations include chocolate and cocoa products, confectionery, chewing gum, powdered food products, cake and dessert mixes, syrups and beverages. Within the current CHOCOPARS consumer-brand portfolio presented by Minoo Group, products include breakfast chocolate, fruit beverages, fruit-flavored syrups and cake mixes in several flavors.

It is important to distinguish the CHOCOPARS brand from the wider trademark portfolio owned by Shoko Pars Co. Corporate intellectual-property records include a large number of registered names, including brands such as Mika and Rayan alongside CHOCOPARS. As a result, not every product manufactured by Shoko Pars Co. should automatically be classified as a CHOCOPARS-branded product.

The company has continued to invest in production capabilities. Recent phases of development have included new chewing-gum lines, filled gum production, a Tetra Pak beverage line and additional packaging equipment for chocolate products. These investments have expanded the manufacturing platform beyond the company's traditional chocolate heritage.

Shoko Pars also has a documented export history. Company management reported exports to markets including Afghanistan, Pakistan, Iraq, Azerbaijan, Yemen and Tajikistan in 2022. More recent export materials from Persuisse, the Minoo Group's export company, continue to include ChocoPars-manufactured products. Because independently verified current shipment evidence is not available for every previously reported destination, these countries are best treated as documented export markets rather than a definitive list of current 2026 destinations.

Shoko Pars Co. is a public joint stock company whose shares trade under the ticker غشوکو on the Yellow Base Market of Iran Fara Bourse. The company continues to publish financial statements and market disclosures, making its corporate and operational development unusually transparent compared with many privately held Iranian food manufacturers.

From Foodex Iran's perspective, CHOCOPARS represents a particularly interesting challenge in legacy-brand management. Its heritage is valuable, but heritage alone does not define a contemporary consumer proposition. Membership in the broader Minoo ecosystem offers industrial scale and portfolio resources while also creating a strategic need for clearer differentiation from the group's many other brands. The long-term opportunity for CHOCOPARS may therefore lie less in simply expanding its SKU count and more in defining what consumers should uniquely associate with the name—turning industrial history and nostalgia into a relevant, recognizable and defendable brand position for a new generation.