Gorji

Gorji is a long-established Iranian biscuit brand whose industrial history dates to 1961, when the Gorji biscuit factory was established in Robat Karim by Ali Gorji. Today, Gorji Biscuit Co. operates as a public joint-stock company, with its shares traded on the Tehran Stock Exchange under the ticker “Ghegorji.”

Biscuits remain at the centre of the Gorji product identity, while the company's portfolio has expanded over time into wafers, crackers, cookies and chocolate-coated products. Alongside the core Gorji name, a number of product lines and registered names—including Nastaran, Nimchasht, Jovin, Sabooseh, Pazirai, Probis and Rize Mize—have formed part of the company's broader product architecture.

Gorji's historical value extends beyond its age alone. Sustained presence within a recognisable product category across multiple generations can build a network of associations around products, packaging and consumption occasions. Preserving and reinterpreting this accumulated brand memory can therefore remain as important to Gorji's future identity as expanding into new product lines.