Lina

LINA is an Iranian savory-snack brand established in 1378 SH (1999/2000) in Qom. The brand began with corn-based extruded snacks and has maintained a strong focus on savory snacking throughout its development. From its early years, LINA has emphasized the use of natural colors and flavoring ingredients in its snack products.

LINA's current portfolio is centered on corn snacks, fried snacks, popcorn and crouton-style snacks. The range includes different shapes, flavors and pack formats, while several products use non-GMO corn, natural paprika coloring and naturally derived flavoring ingredients.

Product and process development have remained part of the brand's identity. One of LINA's notable innovations is its hull-less popcorn, for which the company reports patent protection in Iran and international markets. LINA's main manufacturing operation is located in Shokouhieh Industrial Town in Qom, where the group's production capacity has expanded substantially since the brand's early years.

LINA began exporting in 1381 SH (2002/03). Its official history reports distribution across several European and Gulf markets, while current retail evidence confirms the continuing availability of LINA snacks in markets including Germany and the United Arab Emirates.

From Foodex Iran's perspective, LINA's long-standing specialization in savory snacks has created a clear brand identity. Maintaining this focus while continuing to innovate in products and processes can remain an important source of differentiation.