Salamat

Salamat Biscuit is one of Iran's long-established biscuit brands, with its origins dating back to 1960. Over several decades in the market, Salamat has built strong recognition around biscuits while progressively expanding its presence into adjacent sweet-snack categories.

Biscuits remain at the core of the Salamat portfolio, spanning everyday, family, sandwich, wholemeal and cereal-based formats. The wider product range also includes wafers, cookies, cakes, cereal bars and chocolate-related products, allowing the brand to participate in several closely connected segments of the packaged sweet-snack market.

Despite this portfolio expansion, the brand continues to use “Salamat Biscuit” as its principal commercial identity. This is also reflected in its international trademark registrations, where Salamat Fard Co. is identified as the owner of the Salamat mark for biscuits and wafers.

Salamat has continued to participate in international confectionery and snack-industry events, including ISM Middle East, supporting the company's international business-development activities and industry presence beyond the domestic market.

The brand is also supported by a dedicated distribution operation, Taban Pakhsh Salamat Fard, which provides an increasingly structured route to market for Salamat products across different regions of Iran.

From Foodex Iran's perspective, Salamat is particularly notable for the way it combines brand heritage with portfolio development. Its evolution from a long-established biscuit name into a broader sweet-snack portfolio illustrates the challenge faced by heritage FMCG brands: preserving distinctive brand memory while remaining relevant through product development and stronger route-to-market capabilities.