About Setak
Setak is an Iranian biscuit and cookie brand established in 2007. From its early years, the brand developed products around traditional cookies and barley-based biscuits, establishing a product direction that has remained visible throughout its development.
The current Setak portfolio spans multigrain and whole-grain biscuits, barley and oat products, digestive biscuits, family formats and traditional cookies. Grain-based formulations remain an important part of the range, with multigrain and bran products continuing to be available in the Iranian market.
Setak's current manufacturing activities are associated with Azin Shahd Kharazm Co. The production site is located in Phase 2 of Kharazmi Industrial Town near Sharifabad and Pakdasht in Tehran Province. Recent operational and recruitment records continue to identify this site as the brand's manufacturing base.
The brand is supported by dedicated sales and distribution operations in Tehran, including a distribution center and a separate chain-store sales operation. Setak products are also distributed through supermarkets, chain retailers and online retail channels.
From Foodex Iran's perspective, Setak is notable for the continuity of its product positioning. Its focus on grain-based biscuits began early in the brand's development and remains visible in its current multigrain and whole-grain portfolio. This consistency provides the brand with a clearer category identity in a market where product portfolios can often become highly fragmented.
