About Shadlee
hadlee is an Iranian fruit-juice and beverage brand whose official corporate profile dates its beginnings to 2000 in Urmia, northwestern Iran. Developed within Orum Narin Ltd., the brand initially built its presence around fruit juices, nectars and processed fruit products.
Over time, Shadlee expanded into a broader beverage portfolio. In addition to single-fruit and mixed-fruit juices and nectars, the range has included syrups and mocktails, with a glass-bottling line added in 2017 to support the development of these categories.
The business behind Shadlee also operates deeper within the fruit-processing value chain. Registered products include fruit purees and concentrates alongside finished consumer beverages, allowing the company to participate in both consumer-facing and industrial markets.
Organic fruit products have also formed part of Shadlee's product-development history. The company's corporate materials reference organic juice programs certified through international organic-certification bodies, particularly in pomegranate and red-grape products. Because organic certificates are time-limited, current certificate validity should be verified separately from the brand's historical record.
International activity extends beyond finished beverages. Recent Eurasian conformity records document Orum Narin's exports of apple concentrate and fruit purees during 2024 and 2025, indicating continued participation in international ingredient and fruit-processing markets.
From Foodex Iran's perspective, Shadlee provides an interesting example of a consumer beverage brand supported by a broader fruit-processing platform. This structure may offer advantages in product development, ingredient expertise and B2B market access. At the same time, expansion from juices into syrups and mocktails increases the importance of clear portfolio architecture and consistent brand communication. The ability to connect processing capabilities with relevant consumer propositions may therefore remain an important dimension of Shadlee's future development.
