Shahdab

AYSU is an Iranian fruit-processing brand operated by Shahdaab Co., a long-established food-industry business based in Urmia, West Azerbaijan. Shahdaab was founded in 1984 as part of the development of fruit-processing capacity in one of Iran's major horticultural regions.

The company's manufacturing activities have developed around fruit juice concentrates, purees and other processed fruit ingredients. Registered products associated with AYSU include apple, grape, cherry, plum and date concentrates, peach, apple and apricot purees, fruit syrups and tomato paste.

A significant part of Shahdaab's business operates within the B2B food-industry value chain. Many of its fruit concentrates are supplied in industrial and aseptic packaging for use by beverage and food manufacturers, rather than being limited to conventional retail formats.

International trade remains an active part of the business. Recent shipment records identify Shahdaab Co. as the manufacturer of apple, pomegranate and lemon juice concentrates exported from Iran to Pakistan in 2025, while Eurasian conformity records document additional fruit-concentrate products manufactured by the company.

AYSU provides the product-brand layer within this wider manufacturing structure. Separating AYSU as the brand and Shahdaab as the legal and industrial company provides a clearer representation of how the business operates across both consumer products and industrial fruit ingredients.

From Foodex Iran's perspective, Shahdaab offers an interesting example of a food business whose capabilities extend beyond consumer-facing branding into the deeper fruit-processing value chain. Access to agricultural raw materials, processing expertise, aseptic packaging and export channels may provide important advantages in B2B markets. At the same time, developing AYSU as a consumer-facing brand requires a different set of capabilities in packaging, distribution and brand communication. How these two dimensions are managed together may remain an important part of the company's future development.