Domino

Domino is an Iranian dairy, ice cream and dessert brand that officially entered the market in 2011. From its early years, the company focused on product variety and the development of new flavors across the dairy and frozen-dessert categories.

Its current portfolio includes a broad range of ice creams as well as milk, yogurt, cheese, cream, doogh and dairy-based desserts. Regulatory product records also confirm a substantial range of products marketed under the DOMINO brand.

Domino continues to invest in product development and brand renewal, including new product concepts and packaging updates.

From Foodex Iran's perspective, Domino is particularly notable for building substantial positions across two adjacent but operationally different categories: everyday dairy products and ice cream/desserts. Developing both under one brand requires a combination of manufacturing capability, innovation and a wide distribution network.