Rani

Rani is a Middle Eastern fruit beverage brand introduced by Aujan Industries in 1982. The brand debuted with Rani Orange Float, a drink distinguished by the inclusion of real fruit pieces—a product characteristic that has remained central to Rani's identity for more than four decades.

Rani was Aujan's first homegrown beverage brand. Following the establishment of a partnership between Aujan Industries and The Coca-Cola Company in 2012, Rani Refreshments became the global trademark owner of Rani, while Aujan Coca-Cola Beverages Company became an authorized manufacturer and distributor in numerous international markets. Iranian manufacturing and distribution were specifically excluded from the Coca-Cola transaction.

In Iran, the brand is manufactured, sold and marketed under license by Tejarat Sharq Industries Company. Established in 2005, the company operates a beverage manufacturing facility in Kaveh Industrial City, Saveh, and manages the local market development of Rani and other licensed beverage brands.

Rani's current Iranian portfolio includes fruit drinks with real fruit pieces, Double Chunk variants and regular fruit beverages across multiple flavors and packaging formats.

From Foodex Iran's perspective, Rani is an instructive example of product-driven brand differentiation. By consistently building its identity around the texture and experience of real fruit pieces, the brand has turned a functional product feature into a recognizable long-term brand asset.